Former Disney executive Ren Byte beats COO and is fully responsible for overseas business such as TT
On May 19, ByteDance announced the appointment of Kevin Mayer as the Chief Operating Officer (COO) of ByteDance and TikTok Global CEO.This appointment will take effect on June 1, 2020.  Kevin Mayer will be responsible for TikTok, Helo, music, games and other businesses, as well as byte-beating global indicator departments (excluding China), including corporate development, sales, marketing, public affairs, security, legal affairs, etc.Kevin Mayer will report directly to Zhang Yiming, the founder and CEO of ByteDance.  According to the official announcement, through the joining of Kevin Mayer, the former TikTok President Alex Zhu will be transferred to the Vice President of ByteDance Products and Strategy, responsible for the company’s strategy and product design.No change, the current position of the current heads of TikTok countries and regions around the world will remain the same, and they will continue to conduct internal transactions and report to Kevin Mayer.  This release will not affect byte-beating Chinese business.ByteDance China Chairman Zhang Lidong continues to be in charge of the position department and commercialization business of ByteDance China CEO. ByteDance China CEO Zhang Nan continues to be responsible for products and businesses such as Douyin, Toutiao, and Watermelon Video.The two still reported directly to Zhang Yiming.  Kevin Mayer has worked at Disney for many years. He was the company’s senior executive vice president and chief strategy officer, responsible for corporate strategy, business development and other departments, and promoted Disney’s targeting of Pixar animation, Marvel, Lucasfilm, 21The acquisition of Century Fox.During his tenure as Chairman of Consumer and International Business, Kevin Mayer successfully launched Disney +, a streaming service for Disney +, which exceeded 50 million subscribers worldwide.Kevin Mayer has also been in charge of streaming services such as Hulu, ESPN + and Hotstar, as well as international operations, global content and advertising sales business, and has earned a good reputation in the industry.  At the front end, ByteDance’s products and businesses have achieved rapid growth in the global market.In March this year, Zhang Yiming said in the letter of all employees that ByteDance has set up offices in more than 180 cities in 30 countries and has more than 60,000 employees.In April, according to Bloomberg News, ByteDance started global recruitment, opening 10,000 supplementary positions, and the company will reach 100,000 by the end of the year.  In October 2019, former Warner Music Group executive Ole Obermann joined ByteDance as music director.In December 2019, Theo Bertram, a former senior Google employee, served as the Director of ByteDance European Government Relations and Public Policy.In January 2020, Erich Andersen, former chief intellectual property consultant of Microsoft who had worked for Microsoft for 20 years, became vice president of byte beating.In April 2020, former Hulu executive Nick Tran became TikTok’s North American marketing director.In the same period, Rohan Mishra, a former executive of MasterCard, served as the head of ByteDance Helo India Market.For the Air Force, Helo also attracted Chhandita Nambiar, a former assistant vice president of Sony.  Sauna, Ye Wang Bai Jinlei editor Sun Yong proofreading Liu Jun